How to use a QR Code to help everyone find you

You can make it easy for prospects to get to your open house.

How? You place a QR Code in an advertisement. They quickly scan the Code with a smartphone app to get turn-by-turn directions, instantly.

Here’s the marketing tactic:

Run a print ad that promotes your open house.

But rather than just give your address, provide your spot-on location on Google Maps.

Examples

A couple of recent ads stood out in my weekly community flyer – for what’s missing. Both promote “Open Houses.”

QR Code - Directions to Russian School of Mathematics

QR Code – Directions to Russian School of Mathematics

Sure, both give addresses. But both leave it at that.

Here’s my suggestion:

Place a QR Code (“Quick Response”) in your ad that links to your street address on Google Maps. Your prospect is probably already familiar with the area, but the pin location will place you “exactly.”

They can also get turn-by-turn directions if they need them.

You see on this page QR Codes I created for two local open houses. Both very different businesses.

Both were generated very quickly for free at http://www.qrstuff.com (Not an affiliate link). I simply went to the home page, chose “Google Map Location” as the “Data Type,” and entered the addresses.

To read the codes, I recommend the Scan app. It’s available for iPhone and Android systems.

Why include a QR Code?

Qr Code - Directions to R&R Pools

Qr Code – Directions to R&R Pools

You want to make it easy for people with an interest in your service to track you down.

You know everyone has a smartphone with them. You know they’re sitting there with their phones in their hands, looking at your ad.

In fact, a study from Experian, released just last week, reported that the average adult spends 58 minutes a day on their smartphone.

There’s opportunity for you – for no extra cost – to pull people through your doors. I urge you to make the best of it.

Please don’t hesitate to contact me if you’d like to explore ideas on how you, too, can use QR Codes in your advertising. It’s another way to improve your customers’ experiences.