About Bob

You need a customer experience marketing plan for this digital age

Bob Wiltse

Bob Wiltse

I enjoy helping solo professionals and small business owners develop and execute customer experience marketing plans in this digital age.

At the center of my approach is this mindset:

When you deliver exceptional customer experiences – all the time, every time – you win.

With that attitude, you attract first-time customers, keep them returning forever, and inspire them to tell all their friends about you.

The realization that customer experience is central to all marketing strategy came to me over time and with practice:

  • I launched The Acton Citizen, a start-up weekly community subscription newspaper
  • I am the former director of marketing for a five division $58 million independent lumber and building materials retailer.
  • I was a marketing manager for a custom home builder and a commercial construction manager.
  • I was marketing manager for a 36-hole public golf facility.

You can’t build a house without a plan – a blueprint. And you can’t build a business in the digital age without a customer experience marketing plan.

The construction analogy works well for me because I spent many years in that industry….


My experience in the residential construction industry:

Most of my marketing work has been in the residential construction and LBM industries over a period of 20 years.

I speak your language. I understand your business.

  • I sold lumber, roof trusses, engineered beams, plywood, roofing, siding, decking, windows, doors and interior trim to professional builders and remodeling contractors.
  • I was part of a team that created a highly successful Installed Projects department. We installed Marvin Windows, Andersen Windows and ThermaTru doors.
  • I held a Massachusetts Construction Supervisor’s License.
  • I can complete an accurate frame take-off with a ruler and calculator. I can explain the difference between a right hand swing and a left hand swing door. I know pitch and rise and run, live loads and dead loads and shear.


390 Main St is the address of the dry cleaning, tailor and menswear shop that my great grandfather and grandfather operated in Catskill, NY. Hardworking and honorable, dedicated to their families, community and church, they represent the best small business owners everywhere.

Here’s a newspaper ad of theirs from many, many years ago:


Please contact me if you own a successful small business. I’d like to talk with you.