How to use a QR Code to help everyone find you

You can make it easy for prospects to get to your open house.

How? You place a QR Code in an advertisement. They quickly scan the Code with a smartphone app to get turn-by-turn directions, instantly.

Here’s the marketing tactic:

Run a print ad that promotes your open house.

But rather than just give your address, provide your spot-on location on Google Maps.


A couple of recent ads stood out in my weekly community flyer – for what’s missing. Both promote “Open Houses.”

QR Code - Directions to Russian School of Mathematics

QR Code – Directions to Russian School of Mathematics

Sure, both give addresses. But both leave it at that.

Here’s my suggestion:

Place a QR Code (“Quick Response”) in your ad that links to your street address on Google Maps. Your prospect is probably already familiar with the area, but the pin location will place you “exactly.”

They can also get turn-by-turn directions if they need them.

You see on this page QR Codes I created for two local open houses. Both very different businesses.

Both were generated very quickly for free at (Not an affiliate link). I simply went to the home page, chose “Google Map Location” as the “Data Type,” and entered the addresses.

To read the codes, I recommend the Scan app. It’s available for iPhone and Android systems.

Why include a QR Code?

Qr Code - Directions to R&R Pools

Qr Code – Directions to R&R Pools

You want to make it easy for people with an interest in your service to track you down.

You know everyone has a smartphone with them. You know they’re sitting there with their phones in their hands, looking at your ad.

In fact, a study from Experian, released just last week, reported that the average adult spends 58 minutes a day on their smartphone.

There’s opportunity for you – for no extra cost – to pull people through your doors. I urge you to make the best of it.

Please don’t hesitate to contact me if you’d like to explore ideas on how you, too, can use QR Codes in your advertising. It’s another way to improve your customers’ experiences.

Create Your Own Alter-Ego Super Hero to Promote Your Business

Fresh small business marketing ideas are tough to come by.

Here’s a new one you should think about: Craftsman Tools and DC Entertainment partnered to publish a custom comic book to promote a new power tool system. It’s called “Craftsman Bolt-On System Saves the Justice League.” It tells the story of how a handyman saved the day by stopping the evil villain, The Key, from stealing records from the Justice League headquarters (read the comic here).

That got me thinking.

Super heroes have super powers. They’re protectors. They’re idolized. They’re depended upon.

To many of the people you serve, you’re a super hero.

Why not have some fun and promote your small business at the same time?

Create your own alter-ego super hero

Partner with a local writer or cartoonist to create a short story or comic about your business and products. If you can’t find a local writer, find one on

Base the plot on real-life situations that you’ve experienced. Tell the story of how you helped someone solve a tough problem and saved the day in your community. Demonstrate the value of working with you.

Be sure to have fun with it. Make it a mystery or a thriller or a love story. No boring stuff allowed.

But here’s the key: Be honest. Don’t exaggerate the power of what you do.

Save the work as a PDF and make it available for online download. You should also print a few hard copies. Then promote the story with a press release. Have a “meet the author” party.

The story will get people talking about your business. It will be passed around town.

Get creative. Tell true stories that showcase the problems you’ve solved. Show that you’ve got a sense of humor.

You can bet that your competitors aren’t super heroes.

The Billionaire College Dropout Infographic

From Southern New Hampshire University (July, 2012):

“The landscape of education in popular culture is changing. With controversial programs being introduced to encourage people to forego education and follow their dreams, the question of whether or not a college degree is necessary for success has never been more prevalent. But for every Mark Zuckerberg billionaire college dropout in the world shooting for the stars, there is always an able bodied and educated team there to make sure he lands back on earth when it’s time to actually run a business. Here then is an infographic round up of some of the top entrepreneurs in the tech world, and the educated lieutenants that help them stay there.”

The Billionaire College Dropout Infographic | SNHU.EDU
Presented By SNHU.EDU Online College