Google Offers Launches

This has been in the works for a while, but Google Offers beta has launched in Portland, OR. Based on options available in the subscription form, Oakland, San Francisco and New York City are also up and running.

Google Offers is a coupon distributor similar to Groupon and other sites that send Daily Deals. But Google promotes Offers as “a new, smart way to bring in customers.”

Google claims that their system will “bring new, high-value customers right to your door using an attractive offer.” They say that offer will be “50% off or more at places you’ll love.”

Mashable discovered a fact sheet back in January and published an overview, “Google to Launch Groupon Competitor.”

You know that Google Offers will arrive at a city near you soon. Stay tuned.

How Can You Capitalize on Coupons Delivered by TV to Your iPhone?

How’s this for innovation? As reported by MediaPost, IntoNow will use SoundPrint technology to allow viewers to tag TV commercials with their mobile devices and receive coupons.

Pepsi MAX has already signed on. It works like this: During a commercial, consumers can press a button in the software application and receive a digital coupon for a free 20-oz. beverage.

IntoNow is a software application that you install on your iPhone. Just tap the green button when you’re watching, and IntoNow will identify the show. The idea is that as users discover new shows, they’ll discuss their favorites with friends through their social networks.

Share With Your Friends on Facebook and Twitter

With the app, consumers connect with their Facebook friends to share their favorite shows and movies. They can also share programs with their followers on Twitter. Then they can add shows and movies to their Netflix DVD Queue. Finally, they can find out all the details, ratings, previews of popular shows on IMDb.

How Can Your Small Business Capitalize?

This, it seems to me, may eventually have implications for small businesses in the digital age. Customers may soon come to you with coupons they got from watching a TV advertisement.

To take advantage, you might encourage your customers to install the IntoNow app on their phones, then reward them with a bonus for using a coupon and ask them to share your offer with their friends.

I don’t know how this is all going to play out. I’m just thinking.

Keep Your Customers Happy With ‘Daily Deal’ eMails

Here’s an interesting fact for retailers. eMarketer reports that a February “survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.”

A prior survey by BIA/Kelsey found that “Deal sites like Groupon, LivingSocial and others have become popular among users who are getting accustomed to receiving deals packaged conveniently in one daily email.”

BIA/Kelsey projected that daily deal sales could exceed $6 billion by 2015 – an amazing 47.4% compound annual growth rate. Groupon alone saw sales increase from $33 million in 2009 to $760 million in 2010.

Clearly, “Daily Deal” eMails Are Popular

Your customers want to hear from you. You should test some offers and experiment with a few providers.

Besides Groupon and LivingSocial, Facebook will launch a daily deal program in select cities within the next few weeks. Other services include:

Control Your Own eMail Newsletter Distribution

If you prefer to control your own distribution, you can collect customer email addresses and send regular offers directly. Use email marketing management software like:

The survey tells us that people like to get shopping emails with offers. Internet-based software tools make it possible to reach your targeted audience affordably. Get busy!