Google Offers Launches

This has been in the works for a while, but Google Offers beta has launched in Portland, OR. Based on options available in the subscription form, Oakland, San Francisco and New York City are also up and running.

Google Offers is a coupon distributor similar to Groupon and other sites that send Daily Deals. But Google promotes Offers as “a new, smart way to bring in customers.”

Google claims that their system will “bring new, high-value customers right to your door using an attractive offer.” They say that offer will be “50% off or more at places you’ll love.”

Mashable discovered a fact sheet back in January and published an overview, “Google to Launch Groupon Competitor.”

You know that Google Offers will arrive at a city near you soon. Stay tuned.

Keep Your Customers Happy With ‘Daily Deal’ eMails

Here’s an interesting fact for retailers. eMarketer reports that a February “survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.”

A prior survey by BIA/Kelsey found that “Deal sites like Groupon, LivingSocial and others have become popular among users who are getting accustomed to receiving deals packaged conveniently in one daily email.”

BIA/Kelsey projected that daily deal sales could exceed $6 billion by 2015 – an amazing 47.4% compound annual growth rate. Groupon alone saw sales increase from $33 million in 2009 to $760 million in 2010.

Clearly, “Daily Deal” eMails Are Popular

Your customers want to hear from you. You should test some offers and experiment with a few providers.

Besides Groupon and LivingSocial, Facebook will launch a daily deal program in select cities within the next few weeks. Other services include:

Control Your Own eMail Newsletter Distribution

If you prefer to control your own distribution, you can collect customer email addresses and send regular offers directly. Use email marketing management software like:

The survey tells us that people like to get shopping emails with offers. Internet-based software tools make it possible to reach your targeted audience affordably. Get busy!