How to use a QR Code to help everyone find you

You can make it easy for prospects to get to your open house.

How? You place a QR Code in an advertisement. They quickly scan the Code with a smartphone app to get turn-by-turn directions, instantly.

Here’s the marketing tactic:

Run a print ad that promotes your open house.

But rather than just give your address, provide your spot-on location on Google Maps.

Examples

A couple of recent ads stood out in my weekly community flyer – for what’s missing. Both promote “Open Houses.”

QR Code - Directions to Russian School of Mathematics

QR Code – Directions to Russian School of Mathematics

Sure, both give addresses. But both leave it at that.

Here’s my suggestion:

Place a QR Code (“Quick Response”) in your ad that links to your street address on Google Maps. Your prospect is probably already familiar with the area, but the pin location will place you “exactly.”

They can also get turn-by-turn directions if they need them.

You see on this page QR Codes I created for two local open houses. Both very different businesses.

Both were generated very quickly for free at http://www.qrstuff.com (Not an affiliate link). I simply went to the home page, chose “Google Map Location” as the “Data Type,” and entered the addresses.

To read the codes, I recommend the Scan app. It’s available for iPhone and Android systems.

Why include a QR Code?

Qr Code - Directions to R&R Pools

Qr Code – Directions to R&R Pools

You want to make it easy for people with an interest in your service to track you down.

You know everyone has a smartphone with them. You know they’re sitting there with their phones in their hands, looking at your ad.

In fact, a study from Experian, released just last week, reported that the average adult spends 58 minutes a day on their smartphone.

There’s opportunity for you – for no extra cost – to pull people through your doors. I urge you to make the best of it.

Please don’t hesitate to contact me if you’d like to explore ideas on how you, too, can use QR Codes in your advertising. It’s another way to improve your customers’ experiences.

How to Use a QR Code to Engage Your Customers

AdAge tells us that more big businesses are experimenting with QR Codes. In fact, Macy’s has produced a 30-second spot that shows shoppers how to use the codes.

Home Depot, Target, Best Buy, and Post Cereals are also on board with their own programs.

I’m sure you’ve seen the Quick Response Codes. They’re the rectangular boxes that look like puzzle mazes (like the one you see on the left, which links to my website).

Consumers first download a QR Code reader to their smartphones. When they see a code, they snap a picture of it and content appears.

You’ll see the codes almost everywhere – on telephone poles, in store windows, on business cards, on signs. More and more, they’ll be used in department and grocery stores. They’ll be at the head of aisles, on shelves and on packaging.

Now, here are some additional ideas for using a QR Code:

  • A clothing shop or sporting goods retailer might post a code next to a product on a shelf. When a shopper takes a photo of the code, a detailed description or video will pop up on their screen.
  • A park will provide trail maps.
  • A QR code on a business card or tee-shirt will bring a visitor to your website.
  • Realtors can use them to show house listings.
  • Anyone can use them for contests.
  • Include them in newspaper advertisements and give readers directions to your location


uQRme spot from uQRme on Vimeo.

QR Codes are still very much in the development stage, but curiosity will be a huge factor in attracting consumer interest. Why don’t you experiment, too?

First, download a scanner to your smartphone:

Or, Google “QR Code Scanner.” There are many.

Next, create your own QR Code. Here are websites where you can create your very own easily, quickly and for free:

There are also sites, like StickerScan.com, that produce promotional gadgets and signs printed with your QR code.

See how creative you can be. Engage your customers. You’ll certainly be ahead of the small business curve.
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Disclaimer: I do not endorse, and I am not compensated by, any of the above listed products or services.